The Creative Shift

July 30, 2018

The Creative Shift

“Ideas are the currency of the new economy.”

That quote came from Richard Florida, an economist and social scientist who authored The Rise of the Creative Class… over fifteen years ago in 2002.

Florida argued that creative work is not exclusively about artistic pursuits but rather a focus on generating new ideas and solving complex problems. He maintained that creativity was a critical skill for people to develop and for cities and businesses to foster if they wanted to thrive in the coming century. It was an idea that took time to build momentum.

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