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You may know Simon Sinek from his TED Talk — the third most popular of all time.
“People don’t buy what you do. They buy why you do it.” You may know Simon Sinek from his TED Talk — the third most popular of all time. Or you may know him from his best-selling books “Start with Why” and “Leaders Eat Last.” He’s built a career out of helping people find their “why.” He says — forget whether you’re seeking a mission, a purpose or a brand. It doesn’t matter what you call it. You need to figure out why you do what you do.
