New Work. New Rules. (Full Story)

May 27, 2020

New Work. New Rules. (Full Story)

Amazon. Airbnb. Uber. Netflix.

These disruptive brands changed the world. They didn’t just deliver new products to the market—they upended it and on the way caused a lot of collateral damage. Technological disruption has been credited with reducing the lifespan of S&P 500 companies from 60 years in the 1950s, to less than 20 years today, according to Credit Suisse.

Companies are in a race to understand what consumers need and then deliver something more innovative, more fantastic, more life-changing than their competitors. So it should come as no surprise that leaders are turning their focus toward teams and building a culture to promote the diverse thinking and creativity only they can deliver to drive innovation.

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