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Amazon. Airbnb. Uber. Netflix.
These disruptive brands changed the world. They didn’t just deliver new products to the market—they upended it and on the way caused a lot of collateral damage. Technological disruption has been credited with reducing the lifespan of S&P 500 companies from 60 years in the 1950s, to less than 20 years today, according to Credit Suisse.
Companies are in a race to understand what consumers need and then deliver something more innovative, more fantastic, more life-changing than their competitors. So it should come as no surprise that leaders are turning their focus toward teams and building a culture to promote the diverse thinking and creativity only they can deliver to drive innovation.
