“Thoughtful simplicity is hard. A key principle in design is to distill things down to their essence and understand what is absolutely necessary as a genesis of a problem.” JAMES LUDWIG | Steelcase Vice President, Global Design & Engineering
This is what innovation looks like. A small team, led by Ludwig, made a breakthrough in the making ofSILQ, a completely new kind of chair for the workplace. Innovation may appear to some like alchemy, Ludwig notes: a transformation, seemingly through magic. But any magic, he explains, happened by assembling a team of disruptive thinkers that created a new, patent-pending process and a breakthrough innovation
