How BMW Is Driving Innovation

July 30, 2018

How BMW Is Driving Innovation

As the world’s best-selling manufacturer of luxury cars, creativity has been important to the success of the BMW Group. A century-old company, it has achieved an impressive tradition of innovation.

Now, however, as a tidal wave of change is sweeping through its industry, the need for rapid innovation at BMW has become more urgent than ever before. For example, as a result of autonomous driving, they expect their business to change more over the next decade than it has during the past 30 years. The escalating reality of cars without a human driver means coming to terms with new customer habits and expectations, changing global markets and all-new competitors as tech companies foray into their industry.

To stay ahead, BMW realized the importance of accelerating its innovation process into a more systematic approach, and they also quickly understood that the workplace could play a pivotal role in that effort.

Download Full Issue | Read Online



Also in Research

A Day in the Life of an Agile Team
A Day in the Life of an Agile Team

May 27, 2020

Follow Kim and her team in their year-old space, purposefully designed to foster a more agile culture by helping them move faster, test and execute on new ideas, and get closer to their customers.
Read More
Your Coach Was Wrong: There Is an “I” in Team
Your Coach Was Wrong: There Is an “I” in Team

May 27, 2020

Teams are made up of a bunch of “I”s — individuals with unique personalities, skills and needs. On the field or in the office, a team performs at its best when the needs of the group are supported while also addressing the needs of each member. We need to think about the “me within the we.”
Read More
Work Untethered
Work Untethered

May 27, 2020

Flexibility, mobility, choice and comfort are expectations of today’s workforce. Informal, casual meeting nooks, cafés, lounges and outdoor spaces continue to dislodge traditional work environments such as benches and workstations, as more and more employers recognize that inspiring work environments attract top performers and fuel creativity and innovation.
Read More

Subscribe