Design Thinking and Its Role in the Creative Process

June 16, 2018

Design Thinking and Its Role in the Creative Process

Thinking like a designer can transform how we develop products, services, processes and even strategy.

Creativity is a numbers game. Take one look at Thomas Edison, inventor of the light bulb and record holder of 1,093 patents. That’s 1,093 brilliant ideas, from which only a single handful of feats were realized. Add to that the unimaginable number of ideas which didn’t make it to patent stage, and it’s clear that even the most creative people rarely succeed on the first go.

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