Creating More with Less

June 16, 2018

Creating More with Less

How constraints can be a creator’s best friend

Blank page syndrome is real. It’s daunting to make something from nothing.

Luckily, we’re hardwired to take on a challenge—we take pleasure in solving puzzles. Limitations harness our highly-evolved problem-solving and logic skills alongside our imagination and survival instincts. They give our tools a purpose. Just look around—we’re often at our creative best when we’re solving problems. In some places, this happens with little fanfare. In India, cheap, quick fixes for everyday problems are called Jugaad, a Hindi term for clever improvised solutions. Think a broken car door handle replaced with a fork, a two-liter bottle cut in half as a planter or a milk crate converted to a kid’s bicycle seat—lifehacks India-style. Websites collect amazing Jugaad. There’s even a documentary film, “Supermen of Malegaon,” about making a blockbuster superhero movie with improvised everything, including a homemade green screen on the street for shooting special effects. Today, global companies look to Jugaad’s frugality and flexibility as inspiration for innovation.

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