Focus Creativity

July 31, 2018

Focus Creativity

A new century isa pivot point forvisionary new ideas,and within thatcontext, the role ofcreativity in businesshas been a topicof growing interestand debate.

In his2001 book The Art ofInnovation, Tom Kelley,general manager ofIDEO, proposed thatinnovation was onits way to becominga centerpiece ofcorporate strategiesand initiatives.

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