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A new century isa pivot point forvisionary new ideas,and within thatcontext, the role ofcreativity in businesshas been a topicof growing interestand debate.
In his2001 book The Art ofInnovation, Tom Kelley,general manager ofIDEO, proposed thatinnovation was onits way to becominga centerpiece ofcorporate strategiesand initiatives.
Why the hottest trend in the office design delivers lukewarm performance and what to do about it.
